Email & Text Messaging: Crucial Keys To Building Your Customer Base
Why Using Email And Text Messaging To Build Your Customer Base Is Crucial
With social networking sites such as Facebook and MySpace practically taking over the internet, the way we interact online has been permanently changed. Businesses are jumping on board in droves, looking to invest in this new viral trend. So isn’t it time for you to do the same with your business?
The answer is a resounding “yes”.
But hold on a second; let’s not throw out the baby with the bathwater. Using email and text messaging to build your customer base is something that should not be ignored. Marketing your services via email and text messaging comes with unique benefits that other media can’t provide.
So what’s so special, you may ask? Well first off, email and text messages sent are received by the recipient almost instantly so this can prove effective when you are providing a time sensitive offer. Secondly you will find that around 94% of all text messages sent today will be read. And unlike email, which can sit for hours or days in your recipient’s inbox, texts are read on average within 2 hours or being received. So nearly everyone who subscribes to your SMS (text messaging) program will see it.
Furthermore, since those who have subscribed to your email list or SMS program have chosen to receive your offers or promotional messages, you know that they’re actively interested in your product or business. So of course there’s a greater possibility that they’ll make a purchase from you.
