4 Ways To Develop Your Mobile Marketing Strategy
Wondering Where to Begin?
To get your online and mobile presence established, consider putting together a cell phone marketing campaign. It’s not difficult. In fact, it may be on the list of the least difficult and most cost-effective types of marketing for you to put into action today. Here are four very effective ways to get started.
1. Games or Polls
Text message polls and contests ( often called “Text-to-Win”) have become increasingly popular with quite a few small business owners. This type of prize drawing calls for ways to get people to mail a message via their cell phone to a designated SMS (Short Message Service) code. By doing this, the person gets into your contest or drawing for a chance to win a prize. Once they do, you now have their cell phone number so that you can keep marketing to them.*
Prize drawings deliver such great results for the reason that access is instantaneous and the confirmations happen quickly as well. Not only this, but they also increase shopper discussion and entertainment while helping to create your new customer database (or list) simultaneously so that you can market to all of them later on.
A majority of these special offers also deliver top results due to the fact they can be ideal for word of mouth marketing promotions and are particularly powerful when it comes to generating news and anticipation with regards to your business.
Be sure that you provide an enticing prize so you get hold of as many people that want to enter as you possibly can. Remember that an “attractive prize” doesn’t have to be an “expensive” prize but rather an item which all of your subscribers will find appealing .
2. Mobile Social Groups
Text message Groups (often known as Mobile phone Clubs) are an easy way to establish client interaction. It usually is as easy as customers opting-in in order to get regular text notifications on their cellphone regarding new products, in-store sales along with cellular coupon codes intended for in-store redemption.
If you’re a brick and mortar business, Mobile Clubs could be a fantastic way to stay in touch with all your purchasers and be sure everybody is simply up to date regarding what is going on in your company.
At the time you start a Mobile Club, you are able to include text message notifications (also called SMS Notifications), which in turn allow for you to engage with clients with focused facts to keep your brand on top of their minds. SMS Notifications are speedy textual content concerning beneficial new services, a purchase you may be having at the store, or simply bursts of up-to-date information to keep your opt-in list informed on a topic of great interest.
This process will definitely continue to keep these people returning!
Give it some thought… are there any aspects of your small business that might benefit from a simple yet effective, real-time conversation approach? You’ll develop customer commitment and increase your bottom line at the same time.
3. Text Polls and Voting
Do you need suggestions or ideas on your new product lines from your shoppers? Or maybe the general public on the whole? Textual content voting could possibly be your solution. It means that you can engage with customers and get valuable feedback on products and services, or maybe the store experience.
The simplest way to supply customers what they want could be to ASK them what they really want. Cellular promotion makes it possible for you to complete this approach efficiently by means of Text message Voting. Consumers carry their mobile phones with them virtually 24 hours per day, 7 days per week. So marketing to them on their mobile device simply makes good sense.
On top of that is the fact people like to provide their thoughts and recommendations on product or service which they pay for. If you doubt it, just check the product reviews on Amazon! By inviting people to actually vote on particular components of your small business, you’ll generate a level of confidence with them that will take you a long way.
As icing on the cake, text message voting helps you add to your list of clients, since people who aren’t currently on your list will be incorporated when they place their votes!
4. Partnering With Other Brands
If you really want to boost traffic to your local mobile site, consider forming partnerships with other, more recognized and frequently-visited mobile services. A partnership with Foursquare, for example (a location-based social networking app) can deliver your site’s deals through their “specials” feature. Here users can search for local deals within a certain radius. For example if I search for deals in the Furniture/Home category within a 10 mile radius of where I’m located, I get a “Check-in Special” for Mattress giant. (Checking in is Foursquare’s method of letting your social network know where you are.)
*You needn’t worry that you’ll be harassing customers who don’t want to get your texts; folks can easily opt out of an SMS campaign by responding to your message with the word “stop”.
